THIS IS THE ORIGINAL PRODUCT DESCRIPTION
Ice-Watch is definitely worth 60 seconds of your time…
The time elapsed since Ice-Watch appeared on the watch market in 2007 is no longer recommended. A watch whose bright, fashionable and affordable concept will lead to the successful development of an international, intergenerational and intercultural brand. Since then, it constantly ticks, changes and finds new collections with absolute transparency. This value is passed by name: ICE.